Real-world Projects with Mentors from Top Companies
The Industry Practicum Projects mentored by professionals from renowned companies are centered around actual industry applications. They require students to participate in real projects under the guidance of company mentors, following the company’s workflow, and assisting the company project team in completing specific tasks. This project does not have strict requirements for students’ professional knowledge and work experience, as it aims to help students accumulate practical work experience, develop industry thinking, and gain a deep understanding of real-world industry cases. Students who perform excellently during the project may also have the opportunity to receive recommendations from mentors, thereby smoothly entering their dream positions after graduation. Therefore, the Industry Practicum Project is an ideal choice for many students stepping into the professional world, offering a valuable opportunity to take the first step in their careers.
Finance – Investment Analysis
- Project #1: Valuation – With a Full Public Comps Model
- Project #2: Leverage Buyout – With a Full LBO Model
- Project #3: Case Study & Deal Pitch
Finance – Risk Management
- Project #1: Assist banks in building a Risk model to predict the default rate of personal online loans
- Project #2: Through the analysis and modeling of financial data, practice the concepts and operations of market risk management commonly used in the industry
- Project #3: The impact of risk management on the revenue and financial statements of financial institutions
Finance – Financial Analysis
- Project #1: ABC, ZBB Non-interest Expense Budget Construction Model
- Project #2: Pro Forma FS Bank Financial Statement Analysis and Forecast Model
- Project #3: Comprehensive Performance Evaluation Analysis of Bank Financial Indicators KPI
Data – Business Analysis
- Project #1: Create an AI model to help insurance companies predict customer service response rates
- Project #2: Use BI to analyze customer consumption data, establish a Product Recommendation System
- Project #3: Capture website browsing data, use Google Analytics to analyze KPIs and optimize Digital Marketing
Tech – Product Manager
- Project #1: Analyze competitive product analysis reports writing with “iQiyi’s Five Dimensions Nine Analysis Method”
- Project #2: Analyze prototype diagrams, information architecture diagrams, and business process diagrams with TikTok as an example
- Project #3: Understand the front-end and back-end division logic with Alibaba’s middle platform as an example, enhancing technical awareness
FMCG – Marketing
- Project #1: Interpretation of Lancôme’s Double Eleven product marketing plan
- Project #2: Look at Starbucks’ membership marketing system as an example
- Project #3: Luckin Coffee’s Internet marketing blitz
Consulting – Management Consulting
- Project #1: Analyzing the Business Situation framework with the example of “Bayer’s Pharmaceutical Channel Expansion”
- Project #2: Analyzing the Profitability framework with the example of “Strategic Restructuring of a State-owned IT Enterprise”
- Project #3: Analyzing the Market Entry framework with the example of “Meituan’s Entry into the Ride-Hailing Market”