Industry Knowledge System Intensive Training
The industry knowledge system intensive training is career-oriented, deconstructs job competency models, and aims to help students build an industry knowledge system from scratch. This foundation supports subsequent project practical work and industry internships.
Content included
In-depth lectures on professional knowledge
Detailed explanations of workflows
Methodology organization
Finance – Risk Management
- Enterprise-Wide Stress Testing
- Basel (Risk Capital)
- IFRS 9
- Comprehensive Capital Analysis and Review
- Rating Models
Finance – Investment Analysis
- Basic financial knowledge and main financial statements
- Financial statement analysis
- Prospectus guidance
- Operation of tools like Wind/Bloomberg, industry data queries, how to write investment banking memorandums
- Introduction to IPO business and underwriting process overview for US stocks, A-shares, and Hong Kong stocks
Finance – Financial Analysis
- Business Plan & Proposal Assessment
- Business Growth Driver Assessment
- Budgeting & Forecasting
- Corporate & Business Strategy Analysis
- Understanding Business Financial Information
Consulting – Management Consulting
- Framework Analysis I: Profitability
- Framework Analysis II: Current Company Analysis
- Case Analysis I: Interviewee-Oriented Cases
- Case Analysis II: McKinsey-Style Interviewer-Oriented Cases
- Case Analysis III: Market-Oriented Cases
Data – Business/Data Analysis
- Business Analysis 101
- Machine Learning & Artificial Intelligence 101
- Introduction to Cloud Computing
- Analysis of Online Shopping Customer Behavior in Internet E-commerce
- Introduction and Application of Machine Learning Models: Regression, Time Series, Classification, Clustering
Tech – Product Manager
- Product Manager’s Guide
- Using the Kano Model to Identify Valuable Needs
- Scientific Management of Demand Prioritization with the ICE Model
- The Three Mindsets of a Product Manager: Technical, User, and Operational Thinking
- Full-Dimensional Analysis of Competitors through Porter’s Five Forces and SWOT Model
FMCG – Marketing
- Detailed Explanation of FMCG Marketing Department Functions
- Horizontal Comparison of FMCG Marketing Management Training Programs
- Consumer Behavior Insight Analysis
- New Consumer Brand STEP Growth Methodology
- How brands can effectively use content marketing x social fission synergy for product promotion and seeding